Country rankings

Tier 1 Countries

India has the highest RichAds 2024 (3), followed by China (3) and Indonesia (3). Iceland has the lowest (1).

EconomicsTech & Business231 countries · 5 metricsUpdated Feb 19, 2025Original page
8 sources
136 of 235 countries
Compare this metricAdd to combined rankingOpen full map

RichAds 2024

Darker means higher. Click a place to highlight it.

Loading map…

Ranking

Highest first: the first 15 and last 5 of 136 countries.

Distribution Median and middle halfThe median is the middle value: half of places are above it, half below. The middle half is the range holding the central 50% of places.More in the glossary →

Each dot is one country; the lines mark the median and the middle half.

Median
3
Middle half 2 – 3
Average
2.45
136 countries
Highest
3
India
Lowest
1
Iceland

Data

Click a column to sort, a row to highlight that place on the charts.

231 countries · # = rank by RichAds 2024
#
1India33333
1China32233
1Indonesia32233
1Pakistan33333
1Nigeria33333
1Bangladesh33333
1Ethiopia33333
1Mexico32232
1Egypt32233
1Philippines32232
1Vietnam33333
1Tanzania33333
1Thailand32232
1South Africa32223
1Kenya33333
1Colombia32233
1Uganda33333
1Algeria33333
1Iraq33333
1Angola33333
1Morocco32233
1Uzbekistan33333
1Mozambique33333
1Malaysia32223
1Saudi Arabia32223
1Peru32233
1Madagascar33333
1Cameroon33333
1Nepal32233
1Mali33333
1Burkina Faso33333
1Sri Lanka33333
1Zambia33333
1Chad33333
1Kazakhstan32233
1Chile32233
1Senegal33333
1Guatemala33333
1Ecuador32233
1Cambodia33333
1Guinea33333
1Benin33333
1Burundi33333
1Bolivia32233
1Tunisia33333
1Haiti33333
1Dominican Republic32233
1Jordan33333
1Honduras33333
1Tajikistan33333
1Azerbaijan33333
1Togo33333
1Israel32222
1Laos33333
1Turkmenistan33333
1Kyrgyzstan33333
1Nicaragua33333
1Paraguay32233
1Republic of the Congo3—333
1El Salvador33333
1Oman32233
1Mauritania33333
1Costa Rica32232
1Kuwait33323
1Panama32232
1Georgia33333
1Mongolia33—33
1Uruguay32233
1Puerto Rico32232
1Qatar32223
1Namibia33333
1Armenia33333
1Jamaica33333
1Gabon33333
1Botswana33333
1Bahrain33333
1Trinidad and Tobago33333
1Eswatini33333
1Comoros33333
1Suriname33333
1Cape Verde33333
1Brunei32233
1Belize33332
1Barbados33332
85Brazil22232
85Russia22222
85Japan22222
85Turkey22233
85South Korea22233
85Argentina22232
85Ukraine22233
85Romania22232
85United Arab Emirates22223
85Greece22222
85Hungary22232
85Belarus22232
85Hong Kong22222
85Bulgaria22233
85Serbia22232
85Singapore22221
85Slovakia22223
85Croatia22233
85Bosnia and Herzegovina22233
85Moldova23333
85Lithuania22233
85Albania23333
85Latvia22233
85North Macedonia23333
85Cyprus22223
85Estonia22233
85Montenegro22233
85Malta22233
85Andorra22233
114United States11111
114Germany11111
114United Kingdom11111
114France11111
114Italy11111
114Spain11121
114Canada11111
114Poland12232
114Australia11111
114Netherlands11131
114Belgium11121
114Sweden11121
114Czechia12222
114Portugal1—222
114Austria11121
114Switzerland11121
114Denmark11121
114Norway11121
114Finland11121
114Ireland11121
114New Zealand11121
114Slovenia12233
114Iceland12222
—DR Congo———33
—Iran———23
—Myanmar———33
—Sudan———33
—Afghanistan———33
—Yemen———33
—Ghana———33
—Ivory Coast———33
—Niger—3333
—Venezuela———33
—North Korea———33
—Syria———33
—Taiwan———32
—Malawi———33
—Somalia———33
—Zimbabwe———33
—Rwanda———33
—South Sudan———33
—Papua New Guinea———33
—Cuba———33
—Sierra Leone———33
—Libya———33
—Lebanon—3333
—Liberia———33
—Central African Republic———33
—Palestine———33
—Eritrea———33
—Gambia———33
—Lesotho—3333
—Guinea-Bissau———33
—Equatorial Guinea———33
—Timor-Leste———33
—Mauritius—3333
—Djibouti———33
—Fiji—2233
—Reunion———33
—Solomon Islands———33
—Guyana—2233
—Bhutan———33
—Macau—2233
—Luxembourg—1121
—Western Sahara———33
—Maldives———33
—Bahamas—2232
—Guadeloupe———33
—Mayotte———33
—Vanuatu—2233
—Martinique———33
—French Guiana———33
—New Caledonia———33
—French Polynesia———33
—Sao Tome and Principe———33
—Samoa———33
—Saint Lucia———33
—Guam———32
—Kiribati———33
—Seychelles———33
—Grenada———33
—Micronesia———33
—Aruba———32
—Tonga———33
—Saint Vincent and the Grenadines———33
—Antigua and Barbuda———33
—Isle of Man———33
—United States Virgin Islands———32
—Cayman Islands———33
—Dominica———33
—Bermuda———32
—Faroe Islands———33
—Greenland———33
—Turks and Caicos Islands———33
—Saint Kitts and Nevis———33
—American Samoa———33
—Sint Maarten———33
—Northern Mariana Islands———33
—Gibraltar———33
—Liechtenstein———33
—British Virgin Islands———32
—Monaco———33
—Marshall Islands———33
—San Marino———33
—Saint Martin———33
—Palau———33
—Anguilla———33
—Cook Islands———33
—Nauru———33
—Saint Barthelemy———33
—Wallis and Futuna———33
—Tuvalu———33
—Saint Pierre and Miquelon———33
—Montserrat———33
—Falkland Islands———33
—Tokelau———33
—Niue———33
—Vatican City———33

What correlates with RichAds 2024?

Pearson r against 1,591 other country metrics sharing at least 82 countries. Correlation is not causation.

Higher together

Places that have a higher RichAds 2024 tend to score higher on these

  1. Vulnerability ScoreGlobal Slavery Index by Country
    r = +0.82 · very strong · n = 125
    Plot
  2. Vulnerability Score (lower is better)Countries that Still Have Slavery
    r = +0.82 · very strong · n = 125
    Plot
  3. Gender Inequality Index ScoreGender Inequality Index by Country
    r = +0.77 · very strong · n = 130
    Plot
  4. Mismanaged Waste IndexPlastic Pollution by Country
    r = +0.76 · very strong · n = 136
    Plot
  5. % Mild BlindnessBlind Population by Country
    r = +0.74 · very strong · n = 135
    Plot
  6. Fragile States Index
    r = +0.74 · very strong · n = 133
    Plot

Opposite directions

Places that have a higher RichAds 2024 tend to score lower on these

  1. Crude Cancer Rate - FemaleCancer Rates by Country
    r = −0.89 · very strong · n = 133
    Plot
  2. Crude Cancer Rate - AllCancer Rates by Country
    r = −0.89 · very strong · n = 133
    Plot
  3. Crude Cancer Rate - MaleCancer Rates by Country
    r = −0.88 · very strong · n = 133
    Plot
  4. Melanoma New Case Rate - FemaleFemale Skin Cancer Rates by Country
    r = −0.88 · very strong · n = 135
    Plot
  5. Melanoma Rate FemaleFemale Skin Cancer Rates by Country
    r = −0.87 · very strong · n = 135
    Plot
  6. Melanoma New Case Rate - AllSkin Cancer Rates by Country
    r = −0.86 · very strong · n = 134
    Plot

Quick answers

Which country has the highest RichAds 2024?
India has the highest RichAds 2024, at 3, followed by China (3) and Indonesia (3).
Which country has the lowest RichAds 2024?
Iceland has the lowest RichAds 2024, at 1.
What is the median RichAds 2024 across countries?
The median is 3 across the 136 countries with data.
Where does this tier 1 countries data come from?
Rankodex compiles it from World Population Review and the primary sources it cites: Country tier list for Advertising: Tier 1, Tier 2, and Tier 3 - Marketing Experts Hub; GEO Master: Understanding the Different Country Tiers - Active Revenue; Understanding Tier 1, 2, & 3 Countries In Digital Advertising - Lunio; List of Tier 1, Tier 2 and Tier 3 Countries in Digital Marketing - CyberCash Worldwide.