Country rankings

CPM Rates by Country

United States has the highest Google AdSense CPM in 2024 ($0.68), followed by Vatican City ($0.68) and Canada ($0.49). Tajikistan has the lowest ($0.06).

Year 2024219 of 235 countries

Google AdSense CPM, 2024

Darker means higher. Click a place to highlight it.

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Ranking

Highest first: the first 15 and last 5 of 219 countries.

Distribution Median and middle halfThe median is the middle value: half of places are above it, half below. The middle half is the range holding the central 50% of places.More in the glossary →

Each dot is one country; the lines mark the median and the middle half.

Median
$0.15
Middle half $0.12 – $0.19
Average
$0.17
219 countries
Highest
$0.68
United States
Lowest
$0.06
Tajikistan

Data

Click a column to sort, a row to highlight that place on the charts.

219 countries · # = rank by Google AdSense CPM
#
1United States$0.68$32.75€29.81$20.48
1Vatican City$0.68———
3Canada$0.49$29.15€26.53$14.03
4Switzerland$0.47$23.13€21.05$9.75
5Australia$0.46$36.21€32.96$11.04
6Germany$0.43$18.79€17.10$10.05
7Singapore$0.41$17.75€16.15$8.66
7New Zealand$0.41$28.15€25.62$9.09
9Austria$0.36$16.86€15.34$9.24
9Nauru$0.36———
11United Kingdom$0.35$21.59€19.65$10.85
11Belgium$0.35$15.43€14.04$9.18
11United Arab Emirates$0.35$8.13€7.40$8.98
11Finland$0.35$11.29€10.28$6.87
15South Africa$0.34$10.00€9.10—
16Hong Kong$0.33$17.23€15.68$8.55
16Tuvalu$0.33———
18Sweden$0.31$13.36€12.16$9.51
19Latvia$0.30$6.60€6.01—
19Cayman Islands$0.30$1.00€0.91—
21Netherlands$0.29$17.77€16.17$9.49
21Norway$0.29$20.17€18.36$9.67
21Ireland$0.29$18.20€16.56$11.66
24Japan$0.28$10.53€9.58$7.09
24France$0.28$4.51€4.10$8.05
24Denmark$0.28$17.49€15.92$9.29
24Brunei$0.28$0.80€0.73—
28Liechtenstein$0.26$1.00€0.91—
29Italy$0.25$0.89€0.81$8.06
29United States Virgin Islands$0.25$3.29€2.99—
31Tonga$0.24———
32Spain$0.23$14.22€12.94$9.41
32Bahrain$0.23$0.35€0.32—
32Vanuatu$0.23$0.35€0.32—
35Uganda$0.22$2.22€2.02—
35Israel$0.22$14.08€12.81$6.09
35Puerto Rico$0.22$8.05€7.33—
35Estonia$0.22$0.35€0.32—
35Iceland$0.22$4.33€3.94—
35Samoa$0.22—€0.00—
35Turks and Caicos Islands$0.22$0.45€0.41—
42Nigeria$0.21$2.89€2.63—
42Saudi Arabia$0.21$0.33€0.30—
42Kuwait$0.21$6.56€5.97—
45Brazil$0.20$6.65€6.05—
45Tanzania$0.20$1.96€1.78—
45Kenya$0.20———
45Papua New Guinea$0.20$2.27€2.07—
45Portugal$0.20$10.32€9.39$9.88
45Qatar$0.20$1.11€1.01—
45Luxembourg$0.20$0.35€0.32$7.22
45Bahamas$0.20$0.35€0.32—
45New Caledonia$0.20$1.33€1.21—
54Poland$0.19$7.67€6.98$9.41
54Chile$0.19$0.54€0.49—
54Liberia$0.19$2.00€1.82—
54Costa Rica$0.19$2.62€2.38—
54Malta$0.19$5.34€4.86—
54Martinique$0.19—€0.00—
54French Guiana$0.19—€0.00—
54Antigua and Barbuda$0.19$0.45€0.41—
54Monaco$0.19———
54Anguilla$0.19———
64Mexico$0.18$9.51€8.66$5.54
64Republic of the Congo$0.18$0.35€0.32—
64Slovakia$0.18$0.67€0.61—
64Panama$0.18$1.73€1.57—
64Namibia$0.18$2.00€1.82—
64Guadeloupe$0.18$2.00€1.82—
64Guam$0.18$2.38€2.17—
64Aruba$0.18—€0.00—
64Sint Maarten$0.18$0.50€0.46—
64Montserrat$0.18———
74Mozambique$0.17$6.78€6.17—
74Malawi$0.17$0.35€0.32—
74Chad$0.17—€0.00—
74Czechia$0.17$9.73€8.86—
74Hungary$0.17$0.90€0.82$5.11
74Oman$0.17$3.78€3.44—
74Bermuda$0.17———
74Saint Kitts and Nevis$0.17$0.45€0.41—
82South Korea$0.16$8.88€8.08$8.13
82Malaysia$0.16$1.40€1.27$3.60
82Zambia$0.16$13.00€11.83—
82Rwanda$0.16$1.09€0.99—
82Dominican Republic$0.16$2.67€2.43—
82Lesotho$0.16$0.35€0.32—
82Fiji$0.16$1.00€0.91—
82Belize$0.16$3.00€2.73—
82Mayotte$0.16$3.00€2.73—
82Curacao$0.16$0.35€0.32—
82Kiribati$0.16———
82Dominica$0.16$0.45€0.41—
94Russia$0.15$1.45€1.32—
94DR Congo$0.15$0.40€0.36—
94Thailand$0.15$0.27€0.25—
94Ivory Coast$0.15$2.24€2.04—
94Romania$0.15$1.85€1.68—
94Zimbabwe$0.15$3.00€2.73—
94Burundi$0.15$2.00€1.82—
94Jamaica$0.15$4.94€4.50—
94Lithuania$0.15$6.86€6.24—
94Botswana$0.15$8.87€8.07—
94Eswatini$0.15$0.45€0.41—
94Guyana$0.15$4.50€4.10—
94Greenland$0.15———
94American Samoa$0.15$0.35€0.32—
94Northern Mariana Islands$0.15$0.45€0.41—
94Palau$0.15———
94Cook Islands$0.15———
94Saint Pierre and Miquelon$0.15$1.67€1.52—
112Ethiopia$0.14$1.01€0.92—
112Philippines$0.14$0.48€0.44$10.73
112Ghana$0.14$1.91€1.74—
112Burkina Faso$0.14$1.00€0.91—
112Somalia$0.14$1.24€1.13—
112Guatemala$0.14$1.14€1.04—
112Cambodia$0.14$0.52€0.47—
112Benin$0.14$0.35€0.32—
112Eritrea$0.14———
112Uruguay$0.14$3.17€2.89—
112Guinea-Bissau$0.14$2.00€1.82—
112Cyprus$0.14$7.31€6.65—
112Mauritius$0.14$7.05€6.42—
112Solomon Islands$0.14$0.35€0.32—
112Cape Verde$0.14$1.50€1.37—
112Grenada$0.14$4.25€3.87—
112San Marino$0.14$1.50€1.37—
129India$0.13$0.70€0.64$2.70
129Colombia$0.13$7.57€6.89—
129Peru$0.13$1.24€1.13—
129Cameroon$0.13$1.78€1.62—
129Ecuador$0.13$1.53€1.39—
129Honduras$0.13$3.32€3.02—
129Paraguay$0.13$2.48€2.26—
129El Salvador$0.13$3.03€2.76—
129Lebanon$0.13$1.70€1.55—
129Gambia$0.13$2.14€1.95—
129Slovenia$0.13$8.28€7.54$3.81
129Trinidad and Tobago$0.13$2.39€2.18—
129Comoros$0.13$3.00€2.73—
129Reunion$0.13$0.35€0.32—
129Macau$0.13$1.25€1.14—
129Maldives$0.13$2.01€1.83—
129French Polynesia$0.13$0.35€0.32—
129Barbados$0.13$2.00€1.82—
129Sao Tome and Principe$0.13———
129Saint Vincent and the Grenadines$0.13$1.33€1.21—
129Andorra$0.13$0.35€0.32—
129Faroe Islands$0.13$0.35€0.32—
151Indonesia$0.12$0.20€0.18—
151Afghanistan$0.12$3.11€2.83—
151Angola$0.12$0.15€0.14—
151Morocco$0.12$0.34€0.31—
151Taiwan$0.12$0.59€0.54—
151Guinea$0.12$1.00€0.91—
151Jordan$0.12$1.50€1.37—
151Togo$0.12$1.87€1.70—
151Sierra Leone$0.12$3.50€3.19—
151Nicaragua$0.12$1.92€1.75—
151Central African Republic$0.12$1.00€0.91—
151Equatorial Guinea$0.12$0.35€0.32—
151Bhutan$0.12$6.30€5.73—
151Suriname$0.12$7.03€6.40—
151Saint Lucia$0.12$0.35€0.32—
151Seychelles$0.12$1.75€1.59—
151Micronesia$0.12———
168Pakistan$0.11$0.59€0.54—
168Bangladesh$0.11$0.70€0.64—
168Argentina$0.11$0.77€0.70—
168Niger$0.11$6.00€5.46—
168Mali$0.11$8.41€7.65—
168Kazakhstan$0.11$1.77€1.61—
168Senegal$0.11$0.80€0.73—
168Bolivia$0.11$0.73€0.66—
168Greece$0.11$6.23€5.67$4.14
168Laos$0.11$5.09€4.63—
168Bulgaria$0.11$6.83€6.22—
168Croatia$0.11$1.85€1.68$5.07
168Mongolia$0.11$5.85€5.32—
168Gabon$0.11$0.35€0.32—
168Timor-Leste$0.11$0.67€0.61—
168Djibouti$0.11$1.00€0.91—
168Gibraltar$0.11$0.35€0.32—
168Marshall Islands$0.11———
186China$0.10$1.00€0.91—
186Egypt$0.10$0.29€0.26—
186Vietnam$0.10$0.25€0.23—
186Myanmar$0.10$1.22€1.11—
186Yemen$0.10$1.11€1.01—
186Uzbekistan$0.10$0.94€0.86—
186Nepal$0.10$2.14€1.95—
186Tunisia$0.10$1.00€0.91—
186Libya$0.10$4.69€4.27—
186Mauritania$0.10$3.80€3.46—
186Georgia$0.10$3.46€3.15—
186Albania$0.10$0.74€0.67—
198Turkey$0.09$3.08€2.80—
198Iraq$0.09$0.71€0.65—
198Ukraine$0.09$1.27€1.16—
198Madagascar$0.09$0.50€0.46—
198Sri Lanka$0.09$4.06€3.70—
198Haiti$0.09$3.00€2.73—
198Kyrgyzstan$0.09$1.23€1.12—
198Palestine$0.09$2.50€2.28—
198Moldova$0.09$3.80€3.46—
198Armenia$0.09$3.91€3.56—
198North Macedonia$0.09$1.27€1.16—
198Western Sahara$0.09$0.35€0.32—
198Falkland Islands$0.09———
211Algeria$0.08$2.57€2.34—
211Venezuela$0.08$3.75€3.41—
211Azerbaijan$0.08$0.59€0.54—
211Belarus$0.08$3.31€3.01—
211Turkmenistan$0.08$1.00€0.91—
211Serbia$0.08$1.20€1.09—
211Montenegro$0.08$0.35€0.32—
218Bosnia and Herzegovina$0.07$1.25€1.14—
219Tajikistan$0.06$1.67€1.52—

What correlates with Google AdSense CPM (2024)?

Pearson r against 1,302 other country metrics sharing at least 132 countries. Correlation is not causation.

Higher together

Places that have a higher Google AdSense CPM tend to score higher on these

  1. Per Capita Healthcare CostsHealth Care Costs by Country
    r = +0.77 · very strong · n = 186
    Plot
  2. Mean WealthWealth per Adult by Country
    r = +0.76 · very strong · n = 161
    Plot
  3. Wealth per AdultAverage Net Worth by Country
    r = +0.76 · very strong · n = 167
    Plot
  4. Healthcare Expenditure per CapitaHealthcare Spending by Country
    r = +0.75 · very strong · n = 183
    Plot
  5. Health Spending per Person (US$)Health Indicators by Country (World Bank)
    r = +0.75 · very strong · n = 187
    Plot
  6. Consumer Spending per CapitaConsumer Spending by Country
    r = +0.75 · very strong · n = 141
    Plot

Opposite directions

Places that have a higher Google AdSense CPM tend to score lower on these

  1. Marketing Experts 2023Tier 1 Countries
    r = −0.65 · strong · n = 144
    Plot
  2. Lunio 2020Tier 1 Countries
    r = −0.65 · strong · n = 145
    Plot
  3. ZeroPark 2020Tier 1 Countries
    r = −0.64 · strong · n = 218
    Plot
  4. Brain Drain IndexBrain Drain Countries
    r = −0.62 · strong · n = 170
    Plot
  5. Brain DrainFailed States
    r = −0.62 · strong · n = 172
    Plot
  6. RichAds 2024Tier 1 Countries
    r = −0.61 · strong · n = 136
    Plot

Quick answers

Which country has the highest Google AdSense CPM?
United States has the highest Google AdSense CPM in 2024, at $0.68, followed by Vatican City ($0.68) and Canada ($0.49).
Which country has the lowest Google AdSense CPM?
Tajikistan has the lowest Google AdSense CPM in 2024, at $0.06.
What is the median Google AdSense CPM across countries?
The median is $0.15 across the 219 countries with data in 2024.
Where does this cpm rates by country data come from?
Rankodex compiles it from World Population Review and the primary sources it cites: Google Adsense CPM Rates by Country 2024 - SMBillion; Facebook CPM by country 2024 - Lebesgue; YouTube CPM, RPM, & CPC Rates by Country 2023 - TSZ; Youtube CPM - Is This Channel Monetized.