Which country has the highest Instagram Users?

India has the highest Instagram Users in 2024, at 392.5M, followed by United States (172.6M) and Brazil (141.4M).

Which country has the lowest Instagram Users?

Kiribati has the lowest Instagram Users in 2024, at 2,000.

What is the median Instagram Users across countries?

The median is 1M across the 214 countries with data in 2024.

Where does this instagram users by country data come from?

Rankodex compiles it from World Population Review and the primary sources it cites: Social Media Stats - Instagram - NapoleonCat; 2023 Instagram Users, Stats, Data, and Trends - DataReportal.

Country rankings

Instagram Users by Country

Name: Instagram Users by Country
Creator: Rankodex

India has the highest Instagram Users in 2024 (392.5M), followed by United States (172.6M) and Brazil (141.4M). Kiribati has the lowest (2,000).

Culture Facts & Trivia Tech & Business215 countries · 3 metricsUpdated Jul 12, 2024Original page

2 sources

Showing

Year

214 of 235 countries

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Instagram Users, 2024

Darker means higher. Click a place to highlight it.

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Ranking

Highest first: the first 15 and last 5 of 214 countries.

Distribution Median and middle halfThe median is the middle value: half of places are above it, half below. The middle half is the range holding the central 50% of places.More in the glossary →

Each dot is one country; the lines mark the median and the middle half.

Median

Middle half 109K – 4M

Average

8.4M

214 countries

Highest

392.5M

India

Lowest

2,000

Kiribati

Biggest changes · 2023 → 2024

209 countries have a value in both years.

Largest increases

Largest decreases

Data

Click a column to sort, a row to highlight that place on the charts.

214 countries · # = rank by Instagram Users

#
1	India	392.5M	33.1%	66.9%
2	United States	172.6M	55.4%	44.6%
3	Brazil	141.4M	58.3%	41.7%
4	Indonesia	90.2M	54.2%	45.8%
5	Russia	63.9M	60.3%	39.7%
6	Turkey	58.3M	47.1%	52.9%
7	Japan	55.5M	57.7%	42.3%
8	Mexico	48.9M	54.9%	45.1%
9	United Kingdom	34.7M	55.0%	45.0%
10	Germany	33.8M	52.6%	47.4%
11	Italy	30.7M	54.0%	46.0%
12	France	29.2M	55.1%	44.9%
13	Argentina	28.4M	57.3%	42.7%
14	Spain	27.1M	55.3%	44.7%
15	South Korea	24.2M	56.0%	44.0%
16	Philippines	22.2M	61.8%	38.2%
17	Colombia	20.9M	56.9%	43.1%
18	Canada	19.7M	54.9%	45.1%
19	Egypt	19.4M	46.6%	53.4%
20	Iraq	19.2M	39.7%	60.3%
21	Thailand	19.1M	60.6%	39.4%
22	Pakistan	18.6M	35.1%	64.9%
23	Saudi Arabia	17M	42.2%	57.8%
24	Malaysia	15.7M	55.6%	44.4%
25	Australia	14.3M	56.6%	43.4%
26	Chile	13.1M	55.8%	44.2%
27	Nigeria	12.6M	46.5%	53.5%
28	Ukraine	12.6M	63.4%	36.6%
29	Morocco	12.5M	47.5%	52.5%
30	Kazakhstan	12.4M	58.6%	41.4%
31	Poland	12.3M	60.2%	39.8%
32	Algeria	11.8M	46.1%	53.9%
33	Vietnam	10.7M	58.5%	41.5%
34	Peru	10.3M	53.5%	46.5%
35	Uzbekistan	9.4M	38.1%	61.9%
36	Venezuela	9M	59.7%	40.3%
36	Vatican City	9M	59.7%	40.3%
38	Netherlands	8.9M	56.2%	43.8%
39	United Arab Emirates	7.6M	35.3%	64.7%
40	South Africa	7.3M	56.6%	43.4%
41	Bangladesh	7.2M	31.3%	68.7%
42	Ecuador	6.7M	55.6%	44.4%
43	Portugal	6.5M	55.4%	44.6%
44	Sweden	6.2M	56.6%	43.4%
45	Romania	5.8M	54.5%	45.5%
46	Belgium	5.4M	55.1%	44.9%
47	Dominican Republic	4.9M	54.4%	45.6%
48	China	4.9M	46.6%	53.4%
49	Greece	4.7M	53.5%	46.5%
50	Israel	4.6M	56.2%	43.8%
51	Azerbaijan	4.3M	47.7%	52.3%
52	Nepal	4.1M	42.6%	57.4%
53	Switzerland	4.1M	51.8%	48.2%
54	Jordan	4M	49.4%	50.6%
55	Czechia	3.9M	56.9%	43.1%
56	Belarus	3.9M	66.1%	33.9%
57	Hong Kong	3.8M	59.4%	40.6%
58	Tanzania	3.7M	40.6%	59.4%
59	Austria	3.7M	53.9%	46.1%
60	Guatemala	3.5M	53.3%	46.7%
61	Tunisia	3.5M	52.6%	47.4%
62	Serbia	3.3M	54.9%	45.1%
63	Kenya	3.2M	49.5%	50.5%
64	Singapore	3.2M	55.4%	44.6%
65	Kuwait	3M	41.0%	59.0%
66	Hungary	2.9M	55.8%	44.2%
67	Kyrgyzstan	2.9M	56.2%	43.8%
68	Denmark	2.9M	58.5%	41.5%
69	Norway	2.9M	57.1%	42.9%
70	Ireland	2.7M	58.3%	41.7%
71	Lebanon	2.7M	52.0%	48.0%
72	Panama	2.7M	52.7%	47.3%
73	Paraguay	2.6M	55.8%	44.2%
74	Finland	2.6M	58.6%	41.4%
75	Costa Rica	2.6M	54.3%	45.7%
76	New Zealand	2.5M	56.8%	43.2%
77	Oman	2.5M	39.4%	60.6%
78	Uruguay	2.3M	—	—
79	Ghana	2.3M	44.2%	55.8%
80	Bolivia	2.3M	52.8%	47.2%
81	Libya	2.1M	43.1%	56.9%
82	Bulgaria	1.9M	55.8%	44.2%
83	Honduras	1.9M	58.3%	41.7%
84	El Salvador	1.9M	54.7%	45.3%
85	Sri Lanka	1.8M	40.4%	59.6%
86	Cambodia	1.8M	55.1%	44.9%
87	Georgia	1.8M	58.4%	41.6%
88	Slovakia	1.7M	55.3%	44.7%
89	Yemen	1.7M	27.6%	72.4%
90	Qatar	1.7M	35.1%	64.9%
91	Palestine	1.7M	53.9%	46.1%
92	Puerto Rico	1.6M	56.5%	43.5%
93	Tajikistan	1.6M	23.9%	76.1%
94	Croatia	1.5M	56.1%	43.9%
95	Myanmar	1.4M	55.4%	44.6%
96	Armenia	1.4M	56.7%	43.3%
97	Senegal	1.3M	38.5%	61.5%
98	Albania	1.2M	48.1%	51.9%
99	Afghanistan	1.2M	21.1%	78.9%
100	Nicaragua	1.2M	57.0%	43.0%
101	Ivory Coast	1.2M	37.6%	62.4%
102	Taiwan	1.2M	56.0%	44.0%
103	Bosnia and Herzegovina	1.2M	54.1%	45.9%
104	Jamaica	1.2M	55.6%	44.4%
105	Bahrain	1.1M	41.1%	58.9%
106	Ethiopia	1.1M	42.7%	57.3%
107	Moldova	1M	62.5%	37.5%
108	Mongolia	1M	60.4%	39.6%
109	Lithuania	1M	60.6%	39.4%
110	Cyprus	913.2K	51.6%	48.4%
111	Angola	866.9K	45.4%	54.6%
112	North Macedonia	852.5K	51.5%	48.5%
113	Uganda	756.4K	42.6%	57.4%
114	Slovenia	736.2K	53.2%	46.8%
115	DR Congo	731.1K	33.8%	66.2%
116	Latvia	729.4K	61.8%	38.2%
117	Trinidad and Tobago	694.4K	55.5%	44.5%
118	Cameroon	643.9K	39.2%	60.8%
119	Mozambique	637.8K	48.7%	51.3%
120	Haiti	601.9K	43.6%	56.4%
121	Laos	584.2K	57.4%	42.6%
122	Somalia	554.6K	47.3%	52.7%
123	Zimbabwe	535.9K	43.2%	56.8%
124	Estonia	527.6K	60.5%	39.5%
125	Zambia	482.4K	46.8%	53.2%
126	Rwanda	452.8K	39.2%	60.8%
127	Namibia	426.3K	53.9%	46.1%
128	Montenegro	421.1K	53.7%	46.3%
129	Mauritius	403.6K	51.4%	48.6%
130	Brunei	305.7K	54.7%	45.3%
131	Luxembourg	304.8K	53.2%	46.8%
132	Reunion	283.2K	54.4%	45.6%
133	Maldives	280.4K	42.4%	57.6%
134	Malta	276.2K	49.0%	51.0%
135	Mali	248.5K	24.9%	74.2%
136	Macau	242.8K	56.8%	43.2%
137	Turkmenistan	238K	54.8%	44.0%
138	Iceland	223.3K	55.8%	44.2%
139	Fiji	223.1K	54.0%	46.0%
140	Benin	218.5K	36.3%	63.7%
141	Madagascar	211.1K	53.2%	46.8%
142	Botswana	210K	54.1%	45.9%
143	Barbados	188.7K	56.2%	43.8%
144	Togo	178.9K	30.5%	69.5%
145	Guyana	176.1K	56.3%	43.7%
146	Burkina Faso	175.7K	24.9%	73.9%
147	Gambia	175.7K	33.2%	66.8%
148	Guadeloupe	173.2K	56.6%	43.4%
149	Guinea	171.9K	28.7%	71.3%
150	Martinique	166.3K	56.2%	43.8%
151	Republic of the Congo	160.2K	38.9%	61.1%
152	Mauritania	148.4K	34.4%	65.6%
153	Bhutan	146.2K	53.3%	46.7%
154	Malawi	140K	41.0%	59.0%
155	Gabon	136.3K	46.3%	53.7%
156	Suriname	131.7K	50.9%	49.1%
157	Cape Verde	131.2K	51.4%	48.6%
158	Belize	128.6K	54.1%	45.9%
159	Bahamas	127.7K	56.4%	43.6%
160	Liberia	114K	46.0%	54.0%
161	Sierra Leone	107.3K	45.0%	55.0%
162	Burundi	105.3K	39.3%	60.7%
163	Chad	101.6K	19.2%	80.8%
164	Guam	98.6K	55.6%	44.4%
165	French Guiana	94.9K	54.0%	46.0%
166	Papua New Guinea	91.7K	44.4%	55.6%
167	Niger	89.2K	27.5%	69.7%
168	New Caledonia	74.8K	55.2%	44.8%
169	Curacao	67.9K	57.4%	42.6%
170	Saint Lucia	65.4K	55.8%	44.2%
171	French Polynesia	64.3K	55.5%	44.5%
172	Eswatini	64.2K	57.3%	42.7%
173	Aruba	63K	55.6%	44.4%
174	South Sudan	58.7K	24.5%	75.5%
175	Equatorial Guinea	52.5K	40.2%	59.8%
175	Andorra	52.5K	53.5%	46.5%
177	Cayman Islands	50K	52.6%	47.4%
178	Grenada	48.9K	52.6%	47.4%
179	Mayotte	48.1K	49.3%	50.7%
180	Saint Vincent and the Grenadines	47.5K	54.1%	45.9%
181	Jersey	41.9K	57.0%	43.0%
182	Antigua and Barbuda	40.5K	54.1%	45.9%
183	Lesotho	38.2K	57.3%	37.4%
184	Seychelles	37.2K	46.2%	53.8%
185	Bermuda	32.6K	55.5%	44.5%
186	Samoa	31.4K	58.3%	41.7%
187	Isle of Man	31.3K	55.6%	44.4%
188	Comoros	27K	31.9%	60.1%
189	Guernsey	24.3K	55.1%	44.9%
190	Djibouti	23.9K	39.3%	60.7%
191	Saint Kitts and Nevis	23.7K	54.9%	45.1%
192	United States Virgin Islands	22K	57.3%	42.7%
193	Faroe Islands	21.5K	54.4%	45.6%
194	Turks and Caicos Islands	20.6K	50.5%	49.5%
195	Dominica	20.4K	51.5%	48.5%
196	Greenland	19K	46.8%	53.2%
197	Sint Maarten	17.4K	54.6%	45.4%
198	Gibraltar	15.9K	53.5%	46.5%
199	Northern Mariana Islands	14.7K	58.5%	41.5%
200	Tonga	13.8K	60.9%	39.1%
201	Solomon Islands	12K	55.8%	44.2%
202	British Virgin Islands	11.2K	52.7%	47.3%
202	Monaco	11.2K	56.3%	43.8%
204	American Samoa	10K	57.0%	43.0%
205	Eritrea	9,500	37.9%	62.1%
206	Vanuatu	8,000	60.0%	40.0%
207	Sao Tome and Principe	6,300	44.4%	55.6%
208	Saint Martin	6,100	52.5%	47.5%
209	Liechtenstein	5,300	54.7%	45.3%
210	Micronesia	4,700	63.8%	36.2%
211	Marshall Islands	4,300	—	—
212	Central African Republic	4,000	27.5%	72.5%
213	Anguilla	2,600	53.8%	46.2%
214	Kiribati	2,000	—	—

What correlates with Instagram Users (2024)?

Pearson r against 1,324 other country metrics sharing at least 129 countries. Correlation is not causation.

Higher together

Places that have a higher Instagram Users tend to score higher on these

Facebook UsersFacebook Users by Country
r = +0.98 · very strong · n = 213
Plot
Steam UsersSteam Users by Country
r = +0.96 · very strong · n = 211
Plot
WhatsApp UsersWhatsApp Users by Country
r = +0.96 · very strong · n = 176
Plot
Total Sugar Available for Consumption (Raw Equivalent)Sugar Consumption by Country
r = +0.94 · very strong · n = 164
Plot
Number of Kids FedSchool Lunches Around the World
r = +0.93 · very strong · n = 129
Plot
Total Raw Milk ProductionMilk Production by Country
r = +0.92 · very strong · n = 177
Plot

Opposite directions

Places that have a higher Instagram Users tend to score lower on these

Global FirePower IndexMilitary Strength Index by Country
r = −0.35 · moderate · n = 139
Plot
Average Men's Shoe Size (US sizes)Shoe Size by Country
r = −0.28 · weak · n = 154
Plot
Joining YearInternational Maritime Organization
r = −0.26 · weak · n = 166
Plot
Chlamydial Infection RateSTD Rates by Country
r = −0.24 · weak · n = 187
Plot
GGGI Economics ScoreGlobal Gender Gap by Country
r = −0.21 · weak · n = 145
Plot
US Trade BalanceUS Trade Deficit by Country
r = −0.20 · weak · n = 203
Plot

Quick answers

Which country has the highest Instagram Users?: India has the highest Instagram Users in 2024, at 392.5M, followed by United States (172.6M) and Brazil (141.4M).
Which country has the lowest Instagram Users?: Kiribati has the lowest Instagram Users in 2024, at 2,000.
What is the median Instagram Users across countries?: The median is 1M across the 214 countries with data in 2024.
Where does this instagram users by country data come from?: Rankodex compiles it from World Population Review and the primary sources it cites: Social Media Stats - Instagram - NapoleonCat; 2023 Instagram Users, Stats, Data, and Trends - DataReportal.