Country rankings

Pinterest Users by Country

United States has the highest Annual Active Users in 2025 (96.9M), followed by Brazil (42.2M) and Mexico (28.5M). United States Virgin Islands has the lowest (21.5K).

Tech & Business40 countries · 2 metricsUpdated Apr 23, 2026Original page
1 source
Year 202536 of 235 countries
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Annual Active Users, 2025

Darker means higher. Click a place to highlight it.

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All 36 ranked

Highest first.

Distribution Median and middle halfThe median is the middle value: half of places are above it, half below. The middle half is the range holding the central 50% of places.More in the glossary →

Each dot is one country; the lines mark the median and the middle half.

Median
2.9M
Middle half 1.4M – 10.9M
Average
9.7M
36 countries
Highest
96.9M
United States
Lowest
21.5K
United States Virgin Islands

Data

Click a column to sort, a row to highlight that place on the charts.

39 countries · # = rank by Annual Active Users
#
1United States96.9M85M
2Brazil42.2M30M
3Mexico28.5M20M
4Germany22.7M17M
5France18.3M15M
6United Kingdom15.5M13M
7Argentina11.9M9M
8Canada11.1M10M
9Italy10.9M9M
9Colombia10.9M8M
11Netherlands10.5M5M
12Spain10.3M8M
13Japan9.2M7M
14Poland7.4M6M
15Australia5.7M5M
16Chile5.4M4M
17Romania3.5M2M
18Belgium3.1M2M
19Portugal2.7M2M
20Sweden2.5M2M
21Greece2.5M1M
22Austria2.4M2M
23Switzerland2.4M1M
24Hungary2M1M
25Finland1.8M1M
26Norway1.5M1M
27Denmark1.4M1M
28Ireland1.3M1M
29New Zealand1.1M950K
30Slovakia950K900K
31Puerto Rico900K1.1M
32Cyprus390K300K
33Luxembourg200K200K
34Malta175K100K
35Guam41.5K48K
36United States Virgin Islands21.5K34K
—Czechia—2M
—American Samoa—10K
—Northern Mariana Islands—10K

What correlates with Annual Active Users (2025)?

Pearson r against 2,049 other country metrics sharing at least 22 countries. Ranks are read by standing: a better rank counts as higher, whether rank 1 is the best place on a list or the worst. Correlation is not causation.

Higher together

Places that have a higher Annual Active Users tend to score higher on these (or rank better)

  1. Cat PopulationPet Ownership Statistics by Country
    r = +0.99 · very strong · n = 24
    Plot
  2. Total Sugars and Sweeteners Available for ConsuptionSugar Consumption by Country
    r = +0.99 · very strong · n = 32
    Plot
  3. Milk ConsumptionMilk Consumption by Country
    r = +0.99 · very strong · n = 33
    Plot
  4. Total Fruit ConsumptionFruit Consumption by Country
    r = +0.99 · very strong · n = 33
    Plot
  5. Dog PopulationPet Ownership Statistics by Country
    r = +0.98 · very strong · n = 24
    Plot
  6. Coronavirus DeathsCoronavirus by Country
    r = +0.98 · very strong · n = 36
    Plot

Opposite directions

Places that have a higher Annual Active Users tend to score lower on these (or rank worse)

  1. Net International Investment PositionNet International Investment Position by Country
    r = −0.84 · very strong · n = 33
    Plot
  2. English Proficiency IndexEF English Proficiency Index by Country
    r = −0.61 · strong · n = 26
    Plot
  3. Culture Rank GCI v1.6Good Country Index by CountryA rank: rank 1 is the best
    r = +0.56 · strong · n = 33
    Plot
  4. International and Peace and Security Rank GCI v1.6Good Country Index by CountryA rank: rank 1 is the best
    r = +0.55 · strong · n = 33
    Plot
  5. Polity Democracy ScorePolity Data Series by Country
    r = −0.53 · strong · n = 32
    Plot
  6. Polity IV ScorePolity Data Series by Country
    r = −0.53 · strong · n = 32
    Plot

Quick answers

Which country has the highest Annual Active Users?
United States has the highest Annual Active Users in 2025, at 96.9M, followed by Brazil (42.2M) and Mexico (28.5M).
Which country has the lowest Annual Active Users?
United States Virgin Islands has the lowest Annual Active Users in 2025, at 21.5K.
What is the median Annual Active Users across countries?
The median is 2.9M across the 36 countries with data in 2025.
Where does this pinterest users by country data come from?
Rankodex compiles it from World Population Review and the primary sources it cites: Essential Pinterest statistics and trends for 2025 - DataReportal.