Country rankings

Mobile Phone Brands by Country

Japan has the highest 1st Share of Market in 2023 (70.2%), followed by Denmark (69.3%) and South Korea (67.7%). Philippines has the lowest (15.1%).

Tech & Business71 countries · 7 metricsUpdated Nov 12, 2024Original page
8 sources
Year 202365 of 235 countries
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1st Share of Market, 2023

Darker means higher. Click a place to highlight it.

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Ranking

Highest first: the first 15 and last 5 of 65 countries.

Distribution Median and middle halfThe median is the middle value: half of places are above it, half below. The middle half is the range holding the central 50% of places.More in the glossary →

Each dot is one country; the lines mark the median and the middle half.

Median
36.3%
Middle half 30.3% – 46.7%
Average
39.0%
65 countries
Highest
70.2%
Japan
Lowest
15.1%
Philippines

Data

Click a column to sort, a row to highlight that place on the charts.

65 countries · # = rank by 1st Share of Market
#
1JapanApple70.2%
2DenmarkApple69.3%
3South KoreaSamsung67.7%
4NorwayApple66.8%
5AustraliaApple61.4%
6CanadaApple60.7%
7SwitzerlandApple56.7%
8United StatesApple56.6%
9IcelandApple56.5%
10SwedenApple56.1%
11United KingdomApple53.1%
12IranSamsung52.5%
13South AfricaSamsung50.2%
14ArgentinaSamsung50.0%
15IsraelSamsung49.4%
16BelgiumApple48.5%
17EthiopiaSamsung46.7%
18IrelandApple46.4%
19AustriaApple45.1%
20NetherlandsApple45.0%
21RomaniaSamsung44.1%
21New ZealandApple44.1%
23LatviaSamsung40.4%
24EstoniaApple40.1%
25SloveniaSamsung40.0%
26GermanyApple40.0%
27VietnamApple38.4%
28BulgariaSamsung37.7%
29HungarySamsung37.6%
30BrazilSamsung37.6%
31LithuaniaSamsung37.3%
32Saudi ArabiaApple37.1%
33MoroccoSamsung36.3%
34TurkeyUnknown36.2%
35FranceApple36.2%
36FinlandApple35.6%
37ThailandApple35.5%
38GreeceXiaomi35.3%
39LuxembourgApple35.2%
40PolandSamsung33.8%
41PortugalApple33.5%
42ItalyApple33.4%
43ChileSamsung33.2%
44Costa RicaSamsung32.7%
45PeruSamsung32.6%
46DR CongoTecno32.6%
47SlovakiaSamsung30.6%
48UzbekistanSamsung30.6%
49RussiaApple30.3%
50MalaysiaApple29.6%
51CzechiaApple29.3%
52SpainXiaomi27.7%
53AlgeriaSamsung27.4%
54NigeriaTecno26.5%
55UgandaTecno26.2%
56EgyptSamsung25.6%
57ChinaUnknown25.3%
58ColombiaApple24.8%
59MexicoSamsung23.9%
60KenyaSamsung22.4%
61IndiaXiaomi20.3%
62BangladeshSamsung19.7%
63PakistanSamsung17.9%
64IndonesiaOppo17.0%
65PhilippinesOppo15.1%

What correlates with 1st Share of Market (2023)?

Pearson r against 1,899 other country metrics sharing at least 39 countries. Ranks are read by standing: a better rank counts as higher, whether rank 1 is the best place on a list or the worst. Correlation is not causation.

Higher together

Places that have a higher 1st Share of Market tend to score higher on these (or rank better)

  1. HDI RankMajor CountriesA rank: rank 1 is the best
    r = +0.73 · very strong · n = 48
    Plot
  2. Web Index ScoreWeb Index by Country
    r = +0.72 · very strong · n = 53
    Plot
  3. Engagement Ring Avg Median CostEngagement Ring Cost by Country
    r = +0.72 · very strong · n = 42
    Plot
  4. iPhone Market ShareiPhone Market Share by Country
    r = +0.70 · very strong · n = 65
    Plot
  5. Daily Entertainment CostCheapest Countries to Visit
    r = +0.70 · strong · n = 65
    Plot
  6. Public Education Score (USN)Education Rankings by Country
    r = +0.69 · strong · n = 59
    Plot

Opposite directions

Places that have a higher 1st Share of Market tend to score lower on these (or rank worse)

  1. Android Market ShareiPhone Market Share by Country
    r = −0.70 · very strong · n = 65
    Plot
  2. % of Men With Vision LossBlind Population by Country
    r = −0.62 · strong · n = 65
    Plot
  3. % of People With Vision LossBlind Population by Country
    r = −0.62 · strong · n = 65
    Plot
  4. % of Women With Vision LossBlind Population by Country
    r = −0.62 · strong · n = 65
    Plot
  5. Brain Drain IndexBrain Drain Countries
    r = −0.62 · strong · n = 65
    Plot
  6. Year First IKEA OpenedCountries with the Most IKEAs
    r = −0.60 · strong · n = 46
    Plot

Quick answers

Which country has the highest 1st Share of Market?
Japan has the highest 1st Share of Market in 2023, at 70.2%, followed by Denmark (69.3%) and South Korea (67.7%).
Which country has the lowest 1st Share of Market?
Philippines has the lowest 1st Share of Market in 2023, at 15.1%.
What is the median 1st Share of Market across countries?
The median is 36.3% across the 65 countries with data in 2023.
Where does this mobile phone brands by country data come from?
Rankodex compiles it from World Population Review and the primary sources it cites: The Most Popular Phone Brands in Every Country in 2023 - John's Phones; Mobile phone brands by country of origin - Techarge; List of Top mobile manufacturing countries in the world - Jagran Josh; List of mobile phone brands by country - Wiki.

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